APM Mock Lecture "Why Customers Do What They Do"

Sunday, July 11, 2021 at 7:30 PM until 8:30 PMTokyo Standard Time UTC +09:00

This is a mock lecture by Professor ACKARADEJRUANGSRI Pajaree from the College of International Management. This online event will be held via Zoom.

Have you ever wondered why different customers make different purchasing decisions? Is it the behavior, the perception, or the situation that drives customers to make different decisions? In this seminar, the Three-S Framework of See, Search, Synthesis is introduced to help you understand the customer insights. Real practical examples with simple steps are also discussed to further explore what makes customers tick or click in this competitive market.

Prof. Pajaree Ackaradejruangsri
College of International Management (APM)

Since 2014, Prof. Pajaree Ackaradejruangsri has been teaching in both degree (undergraduate, MBA) and non-degree programs (Executive education) in the areas of Marketing, Business Management and Development Management in Japan, Thailand, Philippines, Vietnam and Egypt. Currently, she teaches Principles of Marketing, Introduction to Management, Organizational Behavior, Global Management (Capstone), E-Commerce, Strategic Marketing, and other related courses in strategic and marketing management.

Registration is no longer available.